Sky Arts Art 50
ProjectsNews ArchiveAboutHome

'ReBranding Britishness' by Common Vision

Common Vision, in collaboration with graphic designer Laura Gordon worked with millennials from around the UK to create a series of brand identities and visual products which represent modern Britishness. The collection uses different verbal and visual languages to articulate perspectives from a range of geographical and cultural backgrounds on identity and belonging in modern Britain. Head over to covi.org.uk/rebrandingbritishness to purchase your own to keep!

COMMON VISION is a think thank with a mission to detoxify angry, binary debates and unite people around long term intergenerational goals, through deliberative dialogue and creative public engagment. Caroline Macfarland is an editor and curator and Laura Gordon is a research-led graphic designer, interested in how the tools and methods of the visual communication can be used to challenge dominant social and political narratives.

caroline.jpg
laura.jpg
9.jpg
10-1.jpg
02_rebranding_britishness_laura_gordon_and_covi_shit_but_great_commemorative_plates.jpg
03_rebranding_britishness_laura_gordon_and_covi_cultural_preserves.jpg
06_rebranding_britishness_laura_gordon_and_covi_cultural_preserves.jpg
08_rebranding_britishness_laura_gordon_and_covi_sorrynotsorry_translation_totes.jpg
11_rebranding_britishness_laura_gordon_and_covi_sorrynotsorry_translation_totes.jpg
12_rebranding_britishness_laura_gordon_and_covi_sorrynotsorry_translation_totes.jpg
13_rebranding_britishness_laura_gordon_and_covi_sorrynotsorry_translation_totes.jpg
15_rebranding_britishness_laura_gordon_and_covi_social_queues.jpg
16_rebranding_britishness_laura_gordon_and_covi_social_queues.jpg
17_rebranding_britishness_laura_gordon_and_covi_brits_abroad_beach_essentials.jpg
ReBranding Britishness

You can see the Common Vision (CoVi) website here

You can see Laura's website here

The other projects

youth_manifesto-_website-1.jpg
'Youth Manifesto' by National Youth Orchestra of Great Britain and featuring Gustavo Dudamel
i_am_from_2.png
'School Britannia' - 'I Am From'
crew_pic.jpg
'Small Town Politics' by Gulliver Moore and Oliver Clubb
img_9929.jpg
'Empire' by Sarah Maple
by_john_minihan_2.jpg
'Postcard from the Future- Northern Ireland' by Paul McVeigh
huntington_gardens_actors_on_shoot-1.png
'Huntington Gardens' by Simon and Paul Wade
one_pic.jpg
'Shepherding the Uplands' by Phil Hatcher-Moore
britbot_website_pic.jpg
'Britbot' by Libby Heaney
hania_amar_2.jpg
'Stock' by Naqqash Khalid
version_2.jpg
'Come Hell or High Water' by The Citizens Theatre
2_sides-1.png
'School Britannia' - '2 Sides'
tiai_landscape_with_titles_1800_x_900.jpg
'This is an Island?' by DanceXchange
boris_website.jpg
'The Last Temptation of Boris Johnson' by Jonathan Maitland
dreda_say_mitchell.jpg
'Postcard from the Future- England' by Dreda Say Mitchell and Tony Mason
edinburgh-1.png
'School Britannia'- Edinburgh
jasleen_141_rs.jpg
'Daughter of a Perpetual Foreigner' by Jasleen Kaur
bowler_hat_orange_-_from_her-1.jpg
'And The Band Keeps Marching On' by Martha Barnett
kyle_1-1.jpg
'Postcard from the Future - Wales'
group_photo_tbai-1.jpg
'Let Me Play The Lion Too' by Told by an Idiot
artist_mary_branson_with_ladders_of_light-_part_of_the_sky_arts_50_installation_in_salisbury_cathedral_-_photo_by_zachary_cu.jpg
'Ladders of Light: A Constitution for the UK ' by Mary Branson
website_pic.jpg
'Backbone of Our Land' by Folkworks
split_britches_image_from_barbican.jpg
'Unexploded Ordinances' By Split Britches
cardigan.png
'School Britannia' - 'Cardigan's Corner Shop'
mg_9602-1.jpg
'Window Wanderland' by Lucy Reeves Khan
the_brink_1s.png
'The Brink' by Simon Armitage CBE
rose_davies_big_drawing.jpg
'Here Be Dragons: A New British Flag' by Rosie Scribblah
big_sing_website_pic.jpg
'Spirit of Our Nation' by Peter Brewis and Sharon Durant
an_taoidann_ban-2.png
'School Britannia' - 'An t-Aodann Ban' (Fair Hill Face)
website_pic.jpg
'Postcard from the Future- Scotland' by Al Kennedy
44439650_1763665660412301_749853275043800064_n.jpg
UnFOLD: Hope and Water by Lyrix Organix
maddogs_website_pic.jpg
'Mad Dogs' by Gadzooks
website_pic.jpg
Art 50 Gathering
Nitin Sawhney presents Brexit - A Rational Anthem for a National Tantrum
'BREXIT: A Rational Anthem for a National Tantrum' by Nitin Sawhney CBE
5_-_shaq_-min.jpg
'We Are British' by Rio Blake
lemn_sissay_with_his_poem_magniloquent_cartilage-_part_of_ladders_of_light-_a_new_constitution_for_the_uk_-photo_by_zachary.jpg
'Magniloquent Cartilage: A Constitution for the UK' by Lemn Sissay MBE
kuba_by_janina_sabaliauskaite_3.jpg
'Sweet Dreams' by Kuba Ryniewicz
boyblue_website_pic.jpg
'R.E.B.E.L' by Boy Blue
brutish_mul1.gif
'The Battle of Heptonstall' by The Brutish Multitude
border-_promo.png
'BORDER- A VR Ride' by Abigail Conway and Laura Collier
jack_cockers_on_shoot_image_for_social_media-1.jpg
'Me, My Nan and Oldham' by Connor Coulston
ehlu8qdg-1.jpeg
'Declaration of Independence' by Barby Assante
lab_and_chi_2.png
'Automat' by Lab Ky Mo and Chi Thai
his_england_still_2_159045-1.jpg
'His England' by Matty Crawford and Joe Argent
schoolbritannia.jpg
'School Britannia' - Poetry Anthology
the-scary-bikers-web-1.jpg
'The Scary Bikers' by John Godber OBE
st_ives_website_pic.jpg
'St. Ives' by D.A. Nixon
capture.jpg
'When We Collide: A British Songbook' by Hanbury & Groves
dufftown_2.jpg
'Dogs and their Owners' by Dougie Wallace
nye_thompson_-_press_shot.jpg
INSULAE [Of the Island] by Nye Thompson