'ReBranding Britishness' by Common Vision

Common Vision, in collaboration with graphic designer Laura Gordon worked with millennials from around the UK to create a series of brand identities and visual products which represent modern Britishness. The collection uses different verbal and visual languages to articulate perspectives from a range of geographical and cultural backgrounds on identity and belonging in modern Britain. Head over to covi.org.uk/rebrandingbritishness to purchase your own to keep!

COMMON VISION is a think thank with a mission to detoxify angry, binary debates and unite people around long term intergenerational goals, through deliberative dialogue and creative public engagment. Caroline Macfarland is an editor and curator and Laura Gordon is a research-led graphic designer, interested in how the tools and methods of the visual communication can be used to challenge dominant social and political narratives.