First Look at 'Brand Identities' Products for Millennial Britons

After carrying out workshops with millennials from around the UK, Common Vision set out to design witty fictional products that rebrand Britishness for the younger generation of Britons.

The resulting products have included a deck of cards on queuing etiquette, beach products printed with 'Do you speak English?' in various languages for the typically unilingual Brits abroad and these hilarious tote bags....